Flooring the Competition in Search Results: Area Flooring & Tile, Inc.

Looking to boost their online presence and visibility on search engines, Area Flooring & Tile, Inc. turned to Detral for search engine optimization (SEO) services. Prepared to be floored by the results!





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“Detral has helped us streamline our website contact forms and made it easier for customers to reach us by providing relevant information and easy-to-navigate pages that turn leads into conversions.”

Tom Smith

About Area Flooring & Tile, Inc.

Area Flooring & Tile, Inc. is a family-owned business that delivers exceptional flooring and installation services to residential and commercial clients in the Northwest Chicago suburbs and surrounding areas.

With the help of Certified Floorcovering Installers (CFIs), Area Flooring & Tile, Inc. can take on advanced and rigorous jobs and designs that their competitors can’t. No job is too big or too small — when you work with Area Flooring & Tile, Inc., you’re working with dedicated flooring specialists who deliver high-quality service and installations every time.

The challenge

Before, Area Flooring & Tile, Inc. wanted to get more from its online presence and generate more website traffic. Eager to step it up so they could continue to deliver excellent flooring installation services to their community, the company began looking into digital marketing services.
Enter Detral. Impressed with our service structure and emphasis on unique content creation, the team at Area Flooring & Tile, Inc. reached out to Detral’s digital marketing and SEO team.

Business impact

Since partnering with Detral, Area Flooring & Tile, Inc. has seen a 51% increase in new users on their website year-over-year (YoY).
With a new and improved SEO-optimized website and SEO services from Detral, Area Flooring & Tile, Inc. has been delivering engaging website experiences to new and returning users, boosting their overall number of website sessions by 50% YoY.
When asked about the results of Detral’s SEO services, Area Flooring & Tile, Inc. said, “We have been steadily gaining more traffic and, especially, more relevant leads to our business. We’re also able to show our credibility by having a professional website with valuable content that is relevant to what our clients are searching for.”





SEO Solutions From Detral

Detral is a full-service digital marketing agency with a team of experienced SEO specialists on deck. Upon learning about Area Flooring & Tile, Inc.’s desire to improve their website’s search engine visibility, our team knew just what to do. To help increase Area Flooring & Tile, Inc.’s online visibility and website traffic, Detral optimized their website by:
  1. Performing keyword insertions for commercial intent keywords to attract more high-value leads with more purchase intent
  2. Internally linking from high-traffic blog posts to service pages to help encourage conversions and drive more users to key touchpoints
  3. Creating content clusters to enhance their internal linking strategy and organize content so users remain on the website longer
Additionally, Detral’s SEO team got into the minds of Area Flooring & Tile’s customers and leads to anticipate and answer common flooring questions in blog posts to attract more high-value customers.

Launch a winning SEO strategy with Detral

The results of our SEO services speak for themselves, and so do our partners! Speaking of their partnership with Detral, Area Flooring & Tile, Inc. said, “We’re more visible on the web for local and prospective clients to find us. Detral has contributed to improving our online presence and rankings in online searches.”

Detral has been delivering results like the ones mentioned here for our partners for over 25. Ready to see what we can do for you? Get started with SEO services from Detral (and other digital marketing services!) today by contacting us online or giving us a call at Number.

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