Pergoflex Case Study
Challenge
Pergoflex, a WordPress ecommerce platform, faced multiple challenges that hindered its online growth. Despite a user-friendly interface, the site struggled with low traffic, poor search engine visibility, and minimal social media engagement. These issues led to decreased online sales and a lower-than-expected customer acquisition rate. Pergoflex needed an effective strategy to boost its online presence, improve SEO rankings, and engage its target audience on social media platforms to drive traffic and increase conversions.
Solution
To address these challenges, Detral’s team implemented a comprehensive strategy encompassing growth, WordPress SEO services, and SMM (Social Media Marketing) services. We optimized the WordPress platform to enhance user experience, improved SEO to boost Google search engine rankings, and developed targeted social media marketing campaigns to engage potential customers. Our aim was to transform Pergoflex into a more visible, user-friendly, and socially active ecommerce site, thereby driving increased traffic and sales.
Results:
Solution Breakdown:
- WordPress platform improved for better performance.
- Performed extensive keyword analysis to identify high-impact search terms.
- Product descriptions, meta tags, and URLs optimized for better search engine visibility.
- Developed a social media content calendar to maintain consistent engagement.
- Analyzed social media metrics to refine and improve campaign effectiveness.
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