Trulia Case Study
Challenge
Trulia, a leading online real estate marketplace, faced challenges maximizing its digital presence despite impressive traffic and vast housing inventory. While it has 8.7 million monthly visitors and more than 1 million homes for sale, Trulia struggled to convert this traffic into tangible sales opportunities. The company needed to improve its online visibility, improve its search engine rankings, and leverage social media platforms to effectively engage with potential homebuyers.
Solution
Detral LLC collaborated with Trulia to address their challenges. Leveraging its experience in development, SEO, and social media marketing (SMM), Detral devised a multi-faceted strategy to improve Trulia’s online presence. Through website optimization, targeted keyword strategies, and engaging social media campaigns, Detral set out to improve Trulia’s visibility, attract qualified leads, and drive sales conversions.
Results:
Solution Breakdown:
- Conducted a thorough audit of Trulia's website to identify areas for improvement.
- Implemented responsive design elements to improve user experience across devices.
- Conducted keyword research to identify relevant and high-traffic terms.
- Implemented link building strategies to increase Trulia domain authority.
- Developed engaging social media content to showcase Trulia listings and attract potential buyers.
