LinkedIn is one of the biggest platforms for job hunting and posting. With over nine hundred million users all over the world. The platform has grown in popularity in many countries in recent years. And today, we will talk about the seven significant updates they have announced for the users in 2023.
This has paved the way for digital marketing by giving opportunities to highly talented people. With the advancement in technology, you can apply to any company with just one click. Without further delay, let’s talk about these seven updates in detail.
- Introducing Auto-Generated Captions
- Providing Users With Improved Content Analytics
- Personalization Of Job Collections
- Adding More Job Titles To The List
- Helping the Visually Impaired With Alt Text In LinkedIn Ads
- Assisting users With Scheduled Posts
- Updating B2B Product Search
Introducing Auto-Generated Captions
There are dozens of accents in the English language, and not everyone can understand each of them. This accent used to be a considerable barrier but not anymore. Because LinkedIn has introduced auto-generated captions for the videos, you upload on the platform.
Everyone can understand what the video talks about as long as the audio is clear. In addition, if you think there is some kind of problem with the captions, you can always edit them before publishing. This feature will help brands with social media marketing as well.
Providing Users With Improved Content Analytics
Do you wish to look at the deep analysis of your content on LinkedIn? This was not possible previously, but now you can manage everything with the new updates launched in 2023.
Those who are always looking for digital marketing agencies can take advantage of this update as they can see the impressions they are having on their posts.
LinkedIn users will have access to content analytics. You can see how your post is doing, what impressions you are getting on the job posting and the graphs for new followers and content performance.
Personalization Of Job Collections
Currently available to USA users, LinkedIn will soon go worldwide with its new update. This update will help the users to share personalized job collections. It is for those who are casual job-seekers and do not always apply. These job collections will be based on the user’s interests and search history.
Adding More Job Titles To The List
This is specifically for the people whose jobs are related to “accessibility.”
It wasn’t possible to have job titles for those people in the past, but today you can add them. Now your profile will mention “accessibility designer, accessibility engineer etc.”
Helping the Visually Impaired With Alt Text In LinkedIn Ads
LinkedIn is expanding its platform, making it accessible to everyone. This update is to help visually impaired people. Now you can hear the text on the images posted on the platform for ads.
Another brilliant way to do social media marketing is because brands can target visually impaired people through LinkedIn.
In particular, LinkedIn’s step is appreciated by societies worldwide because it bridges the gap between people, bringing them together through its platform.
Helping Users With Scheduled Posts
Scheduled posts help people with busy schedules. But it also helps those who forget about things when it is time to do them. Like Gmail, you can now schedule posts for a different time and relax because you won’t miss any posts in the future.
Updating B2B Product Search
LinkedIn currently has over 90 thousand products, and it can be hard to find the one you are looking for. To solve this problem, LinkedIn is improving its product search by adding more categories.
Summarizing The Above Discussion
LinkedIn is a hub for a job posting and job hunting. But, recently, it has been a hub for promoting digital marketing services, and if you are in need of them, you can contact Detral.
We are a company providing our clients with the best Lead generation services at affordable rates.
So, pick up your phone and contact us today.
